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JD.com's European arm, Joybuy, has joined forces with Kweichow Moutai to bring the iconic Chinese liquor to British consumers, combining premium products with speedy delivery.

JD.com's European online retail business, Joybuy, recently announced a strategic partnership with Kweichow Moutai Import & Export Co., Ltd., appointing Joybuy as the online retailer for Moutai's full range of products in the UK.

This collaboration establishes a official channel for British consumers to purchase Moutai products.

Moutai Products Now Available on Joybuy UK

A variety of Moutai products have already been listed on the Joybuy UK website.

These include the classic Feitian Moutai 53% vol 500ml, the 53% vol Moutai "Into the UK" series, the 53% vol Year of the Snake Moutai (Si She), and the aged 53% vol 15-Year Moutai.

During the JD.com 11.11 shopping festival, consumers can enjoy the lowest prices in the UK for the entire Moutai series, backed by an official authenticity guarantee.

Enhanced Shopping Experience with Fast Delivery

Leveraging JD.com's robust logistics and supply chain network, Joybuy offers fast and reliable delivery services in Europe.

Shoppers in the UK can experience same-day or next-day delivery options.

In fact, the service promises an "order in the morning, receive in the afternoon" experience for many customers, bringing unprecedented convenience to premium liquor shopping.

Joybuy's European Footprint

Joybuy, JD.com's online retail business in Europe, is currently in trial operation in the UK, Netherlands, Germany, France, Belgium, and Luxembourg.

It provides a wide range of quality branded goods across categories like electronics, home appliances, home goods, beauty, maternal & child products, and food and beverage.

This partnership with Moutai signifies a strategic push to deepen market penetration and allow global consumers to appreciate the unique charm of Chinese baijiu.

Cultural Bridge

The partnership goes beyond mere sales. Both companies plan to explore innovative retail models integrating online and offline channels.

They are considering collaborating on building "Moutai Cultural Experience Halls," allowing overseas consumers to immerse themselves in the deep heritage and craftsmanship of Chinese liquor culture.

This initiative aims to let the world experience the unique charm of Chinese baijiu  and its cultural story.