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China’s alcohol sector reached a collective brand value of $123.4 billion in 2025, according to Brand Finance’s Alcoholic Drinks 2025 report. The country dominates the global spirits category, claiming six of the world’s top ten most valuable spirits brands.

Kweichow Moutai retained its position as the world’s most valuable spirits brand for a decade, valued at $58.4 billion. Fellow baijiu producer Wuliangye secured second place globally with a brand value of $27.8 billion, reflecting 7% growth. Luzhou Laojiao, another leading baijiu brand, maintained its third-place ranking despite a 23% valuation dip to $6.3 billion.

China also made significant strides in beer and wine.   Snow Beer ranked as the world’s sixth most valuable beer brand at $4.7 billion, while Tsingtao Beer claimed ninth place globally at $3.6 billion. In the wine category, Changyu entered the global top ten, its value rising 16% to $820 million.

Larger Chinese brands are actively expanding their international presence. Kweichow Moutai, for instance, is implementing its "One Country, One Strategy" approach across 66 markets to increase global consumer recognition.

Scott Chen, Managing Director of Brand Finance China, noted the results reflect sustained strategic efforts by Chinese alcohol brands across all categories. Their growing global reach is reshaping international perceptions of quality and authenticity in the alcoholic drinks sector.