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Imagine craving a bottle of Penfolds as much as your midnight snack—and getting it delivered just as fast. That’s the future COFCO Wine & Wine is betting on as it jumps headfirst into China’s booming instant retail scene.
The wine giant, ranked among China’s Top 50 Wine Importers, officially launched on Meituan in late 2024, turning its flagship Beijing Workers’ Stadium store into a pilot hub for ultra-fast wine delivery. The goal? To make premium bottles as easy to order as bubble tea. But in a world where speed is king, can wine really compete with the instant retail craze?
Instant retail, which seamlessly integrates online ordering with rapid offline delivery, has been gaining
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