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On October 23, Mogao signed a cooperation agreement with dealers in Hong Kong and Macao in Lanzhou. This signing marks the official full coverage of Mogao wine in Hong Kong and Macao markets, laying a solid foundation for Chinese wine to go abroad and enter the world stage in the future.
According to reports, Mogao has become one of the few domestic production enterprises of the whole industry chain, with a grape planting area of 20,000 mu, an annual production capacity of 25,000 tons, and a wine storage capacity of 50,000 tons. In 2024, in the evaluation of Huazun Cup brand value, Mogao brand value increased by 23.916 billion yuan, ranking the top three in China for 12 consecutive years and the first place in Gansu Province wine brand value. Mogao has now become an influential wine enterprise in China, a leading enterprise in China's wine producing areas, a well-known listed company in domestic wine, a top three brand of Chinese wine and a representative of China's high-quality wine.
It is understood that previously, Mogao wine has been successfully exported to Japan, including Mogao Riesling dry white, Mogao gold jazz, etc., with a cumulative export amount of tens of millions of yuan. This signing will further expand the sales market of Mogao wine and effectively enhance its popularity and sales.
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