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In June and July of 2024, Moutai channel merchants carried out promotional tasting activities in many countries on four continents, and Moutai internationalization exerted all-round efforts and blossomed on eight sides.
At the Moutai School in Katumbe, Mozambique, Moutai distributors donated a variety of living materials, introduced the profound traditional Chinese culture carried by Moutai, and stimulated the children's curiosity and desire to explore China. In Singapore, Moutai channel merchants entered the Geylang East Home for the elderly and opened a love journey of "Father's love is like a mountain". The staff sat around the elderly and listened to their rich life stories.
In Johannesburg, South African distributors held a Moutai tasting. In Singapore, the distributor Singapore China Liquor Co., Ltd. sponsored a group exhibition of contemporary Chinese artists in China and prepared Moutai cocktails.
In addition, American distributors held a tasting of "steak with Moutai" at the Centennial Steakhouse in New York, and media people from Guizhou told stories through their own experiences. In South Korea, Moutai channel merchants brought Moutai series products to participate in the Seoul International Wine and Wine Expo, and Bulgarian dealers held the Dragon Boat Festival in the local Dragon Boat Festival.
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